Today I will be exploring what a Niche is when discussing website development and affiliate marketing.
Niche In A Nutshell
When I talk about a ‘niche’ I’m referring to the subject of your website. My niche is how to make money online with a focus on affiliate marketing and Wealthy Affiliate, however a niche can be literally any subject.
For example, I’m Goth. Have been for most of my life and I’m constantly searching for clothes, makeup tutorials, hairstyles, music, etc. I could easily choose just one of these as a niche and it would still be a very broad niche. I could choose Gothic dresses or eye makeup or a particular band as a niche and it would still be successful.
Mind you, if you choose a micro niche like this you must be aware of the limitations. I’m unsure of the exact numbers of Goths in the world but it is a ‘subculture’ for a reason.
Most internet marketers start off with a proven, generally lucrative niche like affiliate marketing, diets, fitness, health and lifestyle blogs, etc. then get into a micro niche. However, if you want to just dive in headfirst into your micro niche, go for it! It might take a little more time to get the ball rolling money-wise but you may have a far more loyal following than a niche that is saturated by other websites on the internet.
How Do I Choose?
My adivce on this is ‘go with your gut’. After all, you’re going to need to write over a hundred articles on the subject so being passionate about it is key. You don’t need to know much about it to start off with though so don’t worry about that. You’ll have to do tons of research on the subject so you’ll become an expert on it after a while.
An exercise I like to do when trying to choose a niche is to brainstorm. Write down all of my interests on paper (you can do it on your computer as well, I just like the visceral feel of writing down my options). Start broad and zero in on really specific things relating to the broader subjects. You may be surprised by what you get.
An Exercise To Help You Decide
Now, the next step requires a keyword search tool like Jaaxy but you can do it with a search engine as well, it’s just not as efficient in my opinion. You’re going to plug those specific terms into the search bar and see what pops up. With the keyword tool you’ll see a readout to guide you on which keywords are best with lowest competiton, with the search engine method you’ll actually see your competition on the front page.
Look at what comes up. Browse the sites. What do you like about them? What can you improve upon? Make notes.
Which keywords have less competition?
This can seem daunting as you look at your competitors but don’t worry, they were just like you at one point and you can be just as successful as they are with time and effort.
Next, you’re going to use what Kyle at WA calls the ‘Alphabet Soup’ method to get a few blog ideas just to whet your appetite for the work that’s involved.
You plug your main keyword (or niche you’re exploring) into a search engine (I recommend Google as 75% of internet users use it) and then put an ‘a’ after it. See what comes up. Write down your favorite results.
After ‘a’ delete it and type ‘b’, repeat. You can do this as far as you want and get literally hundreds of ideas for articles.
Which subjects interest you the most? Which ones do you not want to write articles on? Pay attention to that feeling. If you’re going to make it as an affilitate marketer you’ll have to consistently produce content for your page. You need to be excited about your niche.
It’s not an all or nothing decision. With this research you have subjects for multiple niche sites and that is valuable information. You must decide on one for now but in time you’ll develop other sites so don’t fret about it too much.
There’s no such thing as a wrong niche.
Some may take more time than others to develop but success is guaranteed if you are willing to put in the work required. I’ll never tell you this is an easy path to self reliance but is anything worth having easy to get?
If you wish, research the affiliate programs you’d be employing in your niche. See what incentives they offer, requirements, etc. You can approach this like job hunting: who pays the best? Do they offer benefits other than money? Are the Pay Per Click (PPC) or Pay Per Action (you get paid for every sale)? How are their reviews from both customers and affiliates?
The more research you do, the more prepared you’ll be and the more sure of your niche you’ll be.
Your niche should be something you’re passionate about, something you’ll enjoy learning about and a subject you feel like you can write about for hours on end. Don’t worry about whether it’s the right answer; there are no wrong answers here. If the prospect of exploring your niche is as motivating as the thought of being self reliant, then it’s the right one.
You can always make more niche websites later on. The main thing is that you get going, stay motivated and do the work.
Do you have a niche you’re passionate about? Stuck deciding between a couple (or a few)? Have any additional tips you’d like to share? Comment below!
Catharyn / Fascinatura – The Rebel Entrepreneur