Keywords are your ‘key’ to SEO (Search Engine Optimization) and getting your website ranked on Google, Bing and other search engines. With the correct tools and know how keywords will be your greatest ally in the race to the top of search engine rankings.
What the Heck Are Keywords and Why Should I Care?
Keywords are the words we all type into our favorite search engine to find the sites we need in order to get the info we need at any given moment. Say I go to Google and type in ‘Gothic clothing for women’; those are keywords. I’ll click Enter and ‘BAM!’ I get websites displaying various Gothic fashion sites.
Keyword research is using a tool to find the keywords people are using to search for things in order to utilize said words to help people find your site. These keywords also help you get ranked in search engines along with relevant, up to date, content.
The trick to using keywords is finding the ones that people are searching but there aren’t a lot of websites utilizing them.
This Sounds Complicated…
Oh, it is. Without a tool to help you I’m unsure how you’d do it. I’ve never actually had to try thanks to the amazing tools at Wealthy Affiliate, like the keyword tool Jaaxy, as well as the great training on keywords and keyword research. I actually enjoy keyword searches now and being able to find that perfect phrase to draw people in.
I mean, you’re here now reading this so it definitely worked!
Then How the Heck Do I Do This?
Instead of telling you, why don’t I show you? In Wealthy Affiliate we use the keyword tool Jaaxy and I love it. It’s easy, fun and super helpful.
I’m going to hook you up with a training from Wealthy Affiliate on the keyword tool just so you can see first hand what I’m talking about.
Kyle is one of the co-founders of Wealthy Affiliate and he does a great job at explaining all these concepts.
I’m going to show you my keyword search for this particular article in a screenshot:
I wanted to write an article on how to use keywords in your website in order to get ranked in search engines so I typed in ‘How to use keywords’. As you can see, I got a bunch of results with some better than others. I carefully studied the numbers given in order to decide which keywords I would use.
To make things a little more clear, this is what those columns mean:
- Avg: the average number of searches those keywords get in a month.
- Traffic: the number of visits you can expect to your site if you ranked first in Google (and Google is #1 so that’s your main competition)
- QSR: this is the number of competing websites featuring those keywords. Obviously the fewer the better.
- KQI: Keyword Quality Indicator. In other words, you’ll get higher traffic with less competition if this is green. Yellow is not so much and red is ‘don’t go there’. Honestly, the more straightforward keywords are usually red because more sites use those than the more obscure searches. That doesn’t mean you’ll get less traffic by not using them. In fact, with less competition you’ll get ranked higher and that means more people visiting you.
- SEO: This is the overall score of your keywords which gives you the chances of your site becoming #1 for that particular search. The higher this number the better.
Jaaxy is Your One Stop Shop For Keywords
As you can see using a keyword search tool like Jaaxy makes it very simple to find the right keywords for any website or blog. You can utilize this tool on Wealthy Affiliate on a basic level for free. If you decide to go Premium you can use all of the suites which go even deeper into SEO than just basic keyword searches.
I’ll be honest: I haven’t even scratched the surface of everything Jaaxy is capable of. Once I figure it all out I’ll be sure to make an article about it on this site, so stay tuned!
Keywords Are the ‘Key’ to Your Success!
You don’t have to take my advice. You can use a different tool for SEO or you can take your chances and do your content your way without worrying about keywords at all.
Jaaxy is just one tool for using keywords to your advantage and making your site rank better in a sea of websites on the internet. However, this tool will make your life much easier and help you get your site noticed, ranked and make you that much more successful.
If you think Jaaxy is the help you need, please try it. I’ve enjoyed using it to reach you, I hope it helps you to be successful online.
I wish you luck, success and for your dream of having a successful online business to come true!
Any thoughts on keywords or experience with marketing with or without keyword research? Comment below!
Catharyn – Rebel Entrepreneur